Close More Deals. Sell Without Being Salesy.
Master the Psychology Behind Every Yes.
An intensive NLP-for-sales workshop for reps, account executives, closers, and sales leaders who want to speak with authority, identify the tonalities that sell, dismantle the beliefs keeping their pipeline stuck, and lead their team using each person's unique learning style.
Most reps don't lose deals on price. They lose them because they don't understand the buyer.
Your close rate, average deal size, and quota attainment are downstream of one skill: communication. Tonality, framing, listening, and belief — the things no script can teach you.
Why do prospects ghost you after a 'great' call?
Why does the same pitch land with one buyer and bounce off the next?
Why do top closers say less and sell more?
Why do you tense up the moment money comes up?
What You
Will Master
Practical NLP frameworks you can use on your very next sales call. No scripts. No manipulation. No hype.
Speak Like a Closer
- • Own the room — in person, on Zoom, on the phone
- • Project authority without arrogance
- • Frame value so price stops being the conversation
- • Tell stories that move buyers to decision
Tonalities That Sell
- • The 5 sales tonalities every top closer uses
- • When to lower, soften, or sharpen your voice
- • Pacing and pauses that create certainty
- • Eliminate the verbal tics that leak weakness
Sell Without Being Salesy
- • Replace pressure with curiosity-led discovery
- • Ethical influence: pull, don't push
- • Handle objections without flinching
- • Earn the close before you ever ask for it
Identify Beliefs That Keep You Stuck
- • Spot the call reluctance running in the background
- • Money, worth, and 'who am I to charge this'
- • Rewrite the identity of a low-performer
- • Reprogram the patterns sabotaging your pipeline
Read the Buyer's Mind
- • Detect buying signals most reps miss
- • Map the decision filters behind every objection
- • Ask questions that surface the real pain
- • Match your message to how the buyer thinks
Lead Your Sales Team
- • Identify each rep's unique learning style
- • Coach to the person, not the playbook
- • Diagnose why a rep is stuck — and fix it
- • Build a team that ramps faster and stays longer
Built for the people whose words move pipeline, quota, and commission.
Account Executives
SDRs & BDRs
Closers
Sales Managers
VPs of Sales
Founders Who Sell
Real Estate & Insurance
Coaches & Consultants
Board Certified NLP Trainer
Kody
Gruenke
Kody's work lives at the intersection of NLP, buyer psychology, tonality, and the subconscious patterns that quietly run every sales conversation.
He has led high-performing sales teams, coached top closers, and trained reps to sell with clarity and conviction — without scripts, pressure, or manipulation.
His clients have closed bigger deals, raised their average ticket, shortened their sales cycle, and unlocked the belief ceilings that kept their commission stuck for years.
Most sales training hands you a script. This rewires how you think, speak, and listen on every call.
Close Rate
Climbs when you read buyers instead of pitching at them.
Average Deal
Grows when tonality and framing carry the value.
Call Reluctance
Disappears when the belief underneath it does.
Team Performance
Lifts when you coach to each rep's learning style.
Date
Saturday, June 6, 2026
Duration
Approximately 5 Hours
Capacity
Approximately 12 Participants
Attendance is intentionally limited to maintain a high level of interaction, coaching, discussion, and personalized feedback. Once seats are filled, registration will close.
© 2026 Kody Gruenke • All rights reserved